
You want the best when it comes to sexual wellness products in Australia. Check out these top 10 categories, each with something special to offer:
Product Category |
Why Include? |
---|---|
Vibrators |
Popular and innovative |
Couples Toys |
Great for connection |
Lubricants |
Essential for comfort |
Condoms |
Trusted for safety |
Male Toys |
Unique options |
Anal Toys |
Inclusive and safe |
Massage Oils |
Relaxing and sensual |
Supplements |
Support well-being |
Inclusive Toys |
For every body |
App-Controlled Toys |
Tech-forward fun |
Safety, privacy, and inclusivity matter to you. People in Western Australia spend an average of $95.74 per order, showing how much Aussies value quality and choice.
You will find more on each product and how to choose what suits you best in the next sections.
Key Takeaways
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Sexual wellness products support your comfort, confidence, and relationships by promoting physical and emotional well-being.
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Australia offers a wide range of safe, inclusive, and innovative products like vibrators, couples toys, lubricants, and app-controlled gadgets.
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Always choose body-safe materials such as silicone or glass and look for trusted brands with clear certifications to ensure safety.
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Shopping online provides privacy, convenience, and access to honest reviews, with many stores offering discreet packaging and secure payment.
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Inclusive and eco-friendly products are growing in popularity, helping everyone find options that respect their values and needs.
Top Sexual Wellness Products

Sexual wellness is about more than just pleasure. The World Health Organization says sexual health is a state of physical, emotional, mental, and social well-being related to sexuality. When you look after your sexual wellness, you support your happiness, confidence, and even your relationships. Using the right sexual wellness products can help you feel more comfortable, safe, and satisfied.
You can find a huge range of sexual wellness products online in Australia. There are vibrators, lubricants, condoms, toys for men and couples, massage oils, supplements, and even app-controlled gadgets. Australians are becoming more open to exploring these products. Surveys show that more than half of Australians have used a sex toy, and many people are now more comfortable buying and talking about them. This shift means you have more choice and less stigma when shopping for what suits you.
Vibrators
Vibrators are one of the most popular sexual wellness products. You can use them alone or with a partner. They come in many shapes and sizes, from classic wands to discreet bullets. Experts like Dr. Rebecca Rubin say vibrators can help with health needs, not just pleasure. They may improve sleep, boost your mood, and even help with pain relief. Many people find that vibrators make it easier to reach orgasm and feel more relaxed. You can choose from waterproof, rechargeable, or even app-controlled options.
Couples Toys
Couples toys are designed to bring you and your partner closer. These toys can add excitement and help you explore new sensations together. Some couples toys are wearable, so you can both feel the vibrations at the same time. Others are remote-controlled, letting you play from a distance. Using couples toys can improve communication about sex and help you discover what you both enjoy. Apps like Coral and Rosy, which offer expert advice and guided activities, have shown that talking openly about sex can boost desire, arousal, and satisfaction.
Lubricants
Lubricants are essential for comfort and pleasure. They reduce friction, making sex and toy use smoother and more enjoyable. You can find water-based, silicone, and oil-based lubricants. Studies show that lubricants improve sexual well-being, especially for women. They can help reduce dryness, pain, and discomfort. Most people prefer water-based, odourless lubricants for their safety and ease of cleaning. Using lubricant can also lower the risk of injury, especially during anal play or when using larger toys.
Study Type |
Population/Details |
Findings/Outcomes |
Certainty of Evidence |
---|---|---|---|
Randomised Controlled Trials |
Sexually active adult women (USA) |
Lubricant use improved female sexual well-being |
Moderate certainty |
Randomised Controlled Trials |
Sexually active women (Zimbabwe) |
Lubricant use did not increase HPV infection risk |
Moderate certainty |
Observational Study |
Gay and bisexual men (USA) |
Lubricants linked to less pain overall during receptive sex |
Low to very low certainty |
Observational Study |
Female breast cancer survivors (Australia) |
Lubricant use reduced vaginal dryness and pain |
Very low certainty |
Consumer Preferences |
Global populations |
Most people support lubricant use for comfort, less pain, and more pleasure |
Qualitative evidence |
Condoms
Condoms are a must-have for safe sex. They protect you from sexually transmitted infections (STIs) and unwanted pregnancies. In Australia, STI rates are rising, especially among young people. Nearly 80% of STI notifications happen in people aged 15–29. Even though condoms work well, only 18% of young Australians always use them. Problems like breakage and slipping are common, so it helps to practise and choose the right size and type. Using condoms gives you peace of mind and helps keep you and your partner healthy.
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STI notifications are highest in people aged 15–29.
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Chlamydia and gonorrhoea cases have almost doubled in people aged 20–24 over the last decade.
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Only 18% of young Australians always use condoms during sex.
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37% have had condoms break, and 48% have had them slip off during sex.
Male Toys
Male toys have become more advanced and popular. You can find strokers, sleeves, prostate massagers, and even high-tech gadgets with sensors and smart features. These toys help men explore their bodies, boost pleasure, and sometimes support prostate health. The market for male sexual wellness products is growing fast, thanks to new technology and more open attitudes. During the COVID-19 pandemic, sex toy sales in Australia doubled. App-controlled and Bluetooth-enabled toys are now common, making solo or partnered play more exciting and discreet.
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New tech like sensors and smart features are driving growth.
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Millennials and younger people are more open to trying male toys.
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Online shopping makes it easy and private to buy these products.
Anal Toys
Anal toys are designed for safe and pleasurable exploration. You can find anal beads, plugs, and prostate massagers in many shapes and sizes. These toys can help with pleasure and even some health benefits, like prostate massage. However, safety is very important. Some studies found that certain anal toys sold online may contain unsafe chemicals or release microplastics. Always choose toys made from body-safe materials like silicone, and use plenty of lubricant to reduce the risk of injury or infection. Education on safe use is key to enjoying these products without harm.
Massage Oils
Massage oils can turn a simple touch into a sensual experience. Many oils contain essential oils like rose, sandalwood, or ylang ylang, which help you relax and set the mood. Clinical trials show that rose oil massage can lower anxiety, improve relaxation, and even boost sexual desire and satisfaction. Lavender and sandalwood oils are also linked to better mood and higher sexual desire. Using massage oils can help you and your partner unwind, connect, and enjoy intimacy.
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Sandalwood and ylang ylang oils can lift your mood and enhance arousal.
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Lavender oil helps reduce stress, making intimacy more enjoyable.
Supplements
Supplements for sexual wellness are gaining popularity. You can find products that support libido, hormonal balance, and overall vitality. Ingredients like ashwagandha, fenugreek, and special herbal blends have been shown in studies to improve sexual function and satisfaction in both men and women. The market for sexual health supplements is growing quickly, with more options for plant-based and personalised products. Gummies, powders, and drinks make it easy to add these supplements to your routine.
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The sexual health supplement market is expected to grow by over $800 million from 2022 to 2026.
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Clinical studies support the benefits of ingredients like ashwagandha and fenugreek for sexual function and hormone balance.
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More women are now using sexual wellness supplements, not just men.
Inclusive Toys
Inclusive toys are made for every body, no matter your gender, orientation, or ability. These products focus on accessibility, comfort, and pleasure for all. You can find toys designed for people with disabilities, gender-neutral designs, and products that work for different bodies and needs. The growing range of inclusive sexual wellness products helps everyone feel seen and supported. Brands are listening to feedback and creating toys that break down barriers and celebrate diversity.
App-Controlled Toys
App-controlled toys bring technology into your bedroom. You can control these toys with your phone or let your partner take the lead, even from another room or city. Many app-controlled toys offer custom patterns, syncing with music, or guided experiences. Apps like Coral and Rosy, developed by experts, show that digital sexual wellness products can improve communication, desire, and satisfaction. These toys are perfect if you want to try something new, enjoy long-distance play, or just love tech.
Tip: Always check for body-safe materials and read reviews before buying any sexual wellness products. Your safety and comfort come first.
Leading Brands & Retailers
Australian Brands
You have some fantastic homegrown brands to choose from when shopping for sexual wellness products in Australia. These brands focus on quality, safety, and inclusivity. Ellechemy stands out for its elegant designs and body-safe materials. Normal offers playful, approachable products that make you feel comfortable exploring your desires. Lbdo creates beautiful, gender-inclusive toys that suit many bodies. Tussle and Bed Intentions both focus on pleasure and comfort, with products that look as good as they feel. Bruxa brings a touch of luxury to your bedroom, while VUSH is known for its bold, empowering designs. Many of these brands offer vegan, cruelty-free, and ethically made options, so you can shop with peace of mind.
Tip: Look for brands that use medical-grade silicone and eco-friendly packaging. You get safety and help the planet at the same time.
Trusted Online Stores
Shopping online for sexual wellness products gives you privacy, convenience, and a huge range of choices. Trusted online stores like Lovehoney, Wild Secrets, THE ICONIC, Frenchie, Oz Hair and Beauty, Adore Beauty, and Pharmacy Online make it easy to find what you need. These retailers offer detailed product descriptions, honest customer reviews, and discreet packaging. You can shop from your phone or computer without anyone knowing what’s in your parcel.
Online stores have become the go-to choice for many Australians. You get to read reviews, compare products, and enjoy secure payment options like PayPal. Stores such as NaughtyBoy.com.au offer over 20,000 items and have customer ratings around 3.9 out of 5 stars. They use SSL encryption and provide responsive customer service, so you feel safe and supported. The rise of e-commerce means you can trust these retailers to deliver quality products straight to your door.
Note: Many top online stores now highlight ethical, vegan, and cruelty-free products, making it easier for you to shop according to your values.
Choosing Products
Safety & Materials
You want products that are safe for your body. Always check for body-safe materials like silicone, glass, or stainless steel. These materials are non-porous and easy to clean. Reliable brands test their products for harmful substances and sharp edges. Look for certifications from groups like ASTM or ISO. These show the product meets international safety standards. Clear labelling helps you know what you are buying. You should see information about materials, usage, and any allergy warnings.
Consumer Trends & Preferences |
Material & Certification Focus |
|
---|---|---|
Condoms |
Demand for organic, vegan, and biodegradable options |
Herbal latex, vegan certification, biodegradable materials |
Lubricants |
Preference for natural, pH-balanced, chemical-free |
Organic, body-safe, free from harmful chemicals |
Sex Toys |
Interest in rechargeable, recyclable, eco-friendly |
Eco-friendly, reduced electronic waste, certified materials |
Tip: Choose products with clear certifications and transparent ingredient lists for peace of mind.
Discretion & Privacy
You might worry about privacy when shopping for Sexual Wellness Products. Trusted online stores use secure payment systems and encryption to protect your data. They send your order in plain, unmarked packaging. Many sites let you browse anonymously and manage your email preferences. These steps keep your personal details safe and your shopping private.
Inclusivity
Everyone deserves to feel welcome. Brands now design products for all genders, bodies, and abilities. You will find toys and products that suit different needs and preferences. Companies use diverse marketing and create products that celebrate every identity. This shift helps you find something that truly fits you.
Price & Value
You want good value for your money. The market offers a wide range of prices. Some products, like menstrual cups, can save you money over time. Others, like luxury toys, cost more but offer extra features. Always compare options and think about long-term value, not just the upfront price.
Choosing Sexual Wellness Products
When picking Sexual Wellness Products, check reviews and look for certifications. Choose brands that test their ingredients and share clear information. Think about your needs, values, and comfort. Responsive customer support and discreet packaging add extra trust. You deserve products that match your lifestyle and make you feel good.
You have so many ways to boost your well-being with Sexual Wellness Products. People say high-quality products help with comfort, sensitivity, and even emotional health.
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Many look for products that match their values, like sustainability and inclusivity.
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Safe and inclusive choices lead to better health, more confidence, and stronger relationships.
You can trust top brands and stores to offer what you need. Take a moment to think about what suits you best and enjoy exploring new options.
FAQ
Are sexual wellness products legal to buy online in Australia?
Yes, you can legally buy sexual wellness products online in Australia. Most products are regulated for safety. You should always buy from trusted retailers to make sure you get safe and genuine items.
Will my order arrive in discreet packaging?
Absolutely! Most online stores use plain packaging with no logos or product names. Your privacy matters. No one will know what’s inside your parcel except you.
How do I choose the right product for me?
Start by thinking about your needs and comfort. Read reviews and check product details. You can also look for body-safe materials and certifications. If you feel unsure, customer support can help you decide.
Can I return or exchange sexual wellness products?
Most stores do not accept returns for opened products due to hygiene reasons. If your item is faulty or damaged, you can usually get a replacement or refund. Always check the store’s return policy before you buy.
Are these products safe to use?
You should always check for body-safe materials like silicone or glass. Follow the instructions for cleaning and use. If you have allergies or health concerns, talk to your doctor first.