Top 10 Women's Lingerie Brands in Australia for 2025

Here are the top 10 women's lingerie brands in Australia for 2025:

• Honey Birdette – luxury favourite

• Simone Pérèle – best for elegance

• Bluebella – top for bold designs

• Kat The Label – loved by trendsetters

• Bras N Things – best for inclusivity

• Savage x Fenty – standout for diversity

• Pleasure State – premium comfort

• Lounge – everyday essentials

• Chouchou Intimates – eco-friendly choice

• Triumph – trusted support

You want the best in womens lingerie, so you look for quality, comfort, and style. The Australian-New Zealand market is growing fast, with more shoppers seeking inclusive sizing, ethical sourcing, and stylish options. You can find your fit both online and in-store, with brands using social media to make shopping even easier.

Key Takeaways

• Top lingerie brands in Australia combine quality, comfort, style, and inclusivity to meet diverse needs.

• Look for brands offering wide size ranges, inclusive skin tones, and ethical, sustainable materials.

• Comfort matters most; choose brands with soft fabrics, smart designs, and easy return policies.

• Use online tools like virtual fittings and size guides to find your perfect fit confidently.

• Set a budget and watch for sales or loyalty offers to get stylish, high-quality lingerie without overspending.

Selection Criteria

When you shop for womens lingerie, you want to know what makes a brand stand out. Here’s how you can spot the best options for your needs:

Quality

You deserve lingerie that lasts and feels great every time you wear it. Top brands use detailed customer reviews and fit ratings to improve their products. For example, some brands collect feedback on bra size, fit, and comfort. This helps you find the perfect fit and reduces the chance of returns. Brands also track important numbers to make sure you get the best:

These numbers show that top brands focus on quality and keep customers happy.

Inclusivity

You want to feel seen and supported. The best brands offer a wide range of sizes, shapes, and skin tones. They listen to feedback and make sure everyone can find something that fits and flatters. This focus on inclusivity means you can shop with confidence, no matter your body type.

Sustainability

If you care about the planet, you’ll want to look for brands with strong eco-credentials. Many leading names use certifications like Fair Trade, SA8000, OEKO-TEX 100, and GOTS. These labels mean the brand treats workers fairly and uses safe, eco-friendly materials. You can feel good knowing your purchase supports ethical practices.

Tip: Look for badges or labels on product pages to spot sustainable choices quickly.

Comfort

Comfort is key when it comes to lingerie. Top brands use soft, stretchy fabrics and smart designs. Many shoppers praise products for being “buttery soft” and comfortable all day. Some brands even offer a 90-day return policy, so you can try before you commit. Happy customers often say they replace their whole underwear drawer after finding a comfy brand.

Style

You want lingerie that matches your mood and style. The best brands keep up with trends, offering everything from classic neutrals to bold prints and sheer fabrics. Social media helps you see the latest looks and find inspiration. Whether you love vintage vibes or modern designs, there’s something for everyone.

By focusing on these five criteria, you can find womens lingerie that fits your needs, feels great, and looks amazing.

Top Womens Lingerie Brands

Honey Birdette

You want something bold and luxurious? Honey Birdette delivers. This brand stands out for its daring designs and high-end feel. You’ll find everything from seductive bras and knickers to playful accessories. Honey Birdette uses premium materials, so each piece feels special. Their collections often feature lace, satin, and striking details.

Key features:

• Sensual, statement-making styles

• Premium fabrics and finishes

• In-store and online shopping experience

Standout products:

• Signature bodysuits

• Lace balconette bras

• Playful harnesses

Size range: 8–16 (AU), cup sizes A–F
Price range: $60–$350
What makes it unique: You get a luxury experience with every purchase, whether you shop online or in their glamorous boutiques.

Simone Pérèle

If you love elegance and comfort, Simone Pérèle is for you. This French brand has a strong reputation in the premium womens lingerie market. You’ll notice the difference in their use of lace, embroidery, and soft fabrics. Simone Pérèle sits among the world’s top luxury brands, like La Perla and Agent Provocateur. The global lingerie market is growing fast, and Simone Pérèle leads the way with stylish, comfortable, and high-quality pieces. Online shopping makes it easy to access their collections.

Key features:

• Elegant, timeless designs

• Premium lace and embroidery

• Focus on comfort and fit

Standout products:

• Andora 3D Spacer Bra

• Caresse Full Cup Bra

• Wish Half Cup Bra

Size range: 8–18 (AU), cup sizes A–G
Price range: $80–$200
What makes it unique: You get luxury and comfort in every piece, perfect for everyday wear or special occasions.

Bluebella

Bluebella brings bold, fashion-forward designs to your lingerie drawer. If you want something modern and a little daring, this brand is a great pick. Bluebella uses sheer fabrics, geometric patterns, and unique details. Their collections often appear on social media, so you can stay on trend.

Key features:

• Contemporary, edgy styles

• Affordable luxury

• Strong social media presence

Standout products:

• Emerson Bra and Brief Set

• Nova Body

• Marseille Bra

Size range: 8–18 (AU), cup sizes A–F
Price range: $50–$150
What makes it unique: You get runway-inspired looks at prices that won’t break the bank.

Kat The Label

Kat The Label is a favourite for trendsetters who want style and value. You’ll find dreamy lace bralettes, chic sleepwear, and playful sets. The brand offers regular discounts and gifts, making it easy to treat yourself.

Key features:

• Trendy, feminine designs

• Regular sales and gifts

• Comfortable fits

Standout products:

• Lace bralettes

• Satin pyjama sets

• Signature Sadie Pouch

Size range: 6–16 (AU), cup sizes A–E
Price range: $40–$120
What makes it unique: You get on-trend womens lingerie and sleepwear with great value and fun extras.

Bras N Things

Bras N Things is your go-to for inclusivity and variety. This brand offers a huge range of sizes, styles, and price points. You’ll find everyday bras, sexy sets, and comfy loungewear. Their stores and staff focus on expert fitting and customer service, so you always feel supported.

Key features:

• Wide size range and inclusive styles

• Expert fitting service

• Affordable to mid-range prices

Standout products:

• Body Bliss bras

• Enchanted lace sets

• Seamless everyday underwear

Size range: 8–24 (AU), cup sizes A–H
Price range: $20–$100
What makes it unique: You get expert help and a huge selection, making it easy to find your perfect fit.

Savage x Fenty

Savage x Fenty is all about diversity and global appeal. You’ll see bold designs, inclusive sizing, and a huge range of skin tones. Rihanna’s brand uses a subscription model, so you get big discounts and personalised picks each month. Savage x Fenty has a massive global reach, thanks to partnerships with LVMH and Amazon. Their runway shows and influencer campaigns keep the brand in the spotlight.

• Valuation of $1 billion and sales nearing $150 million

• Subscription membership with up to 60% off first purchase, ongoing discounts, and free shipping

• Global scaling through 118 factories and 6,000 retail locations

• Loungewear market growing over 23% annually

• 40 shades of nude underwear for all skin tones

• Emmy-winning fashion shows and influencer marketing

• $50 million in new funding, with total investment around $70 million

• Streaming runway shows in over 200 countries

• Inclusive sizing and accessible prices

Key features:

• Ultra-inclusive sizing and shades

• Trendy, bold designs

• Subscription savings

Standout products:

• Savage Not Sorry bralette

• Glossy Flossy slip dress

• Cotton Essentials range

Size range: XS–4XL, cup sizes A–H
Price range: $25–$120
What makes it unique: You get fashion-forward womens lingerie that celebrates every body, with perks for members.

Pleasure State

Pleasure State gives you premium comfort with a touch of glamour. This brand blends European-inspired design with soft, supportive fabrics. You’ll find elegant lace, delicate trims, and a focus on fit. Pleasure State is perfect if you want something special for both everyday and occasion wear.

Key features:

• Luxurious fabrics and finishes

• Supportive, flattering fits

• Elegant, feminine styles

Standout products:

• My Fit Lace Push-Up Bra

• Couture Balconette Bra

• Finesse Chemise

Size range: 8–16 (AU), cup sizes A–G
Price range: $60–$180
What makes it unique: You get a blend of comfort and luxury, ideal for feeling confident every day.

Lounge

Lounge is your pick for everyday essentials that don’t sacrifice style. This brand focuses on comfort, using soft fabrics and simple, flattering cuts. Lounge offers a wide range of basics, from seamless bras to comfy briefs. Their minimalist look works for any wardrobe.

Key features:

• Everyday comfort

• Minimalist, modern designs

• Soft, stretchy fabrics

Standout products:

• Bamboo Triangle Bra

• Luxe Balcony Set

• Seamless Thong

Size range: XS–XXL, cup sizes A–G
Price range: $40–$100
What makes it unique: You get reliable, comfy womens lingerie that feels as good as it looks.

Chouchou Intimates

Chouchou Intimates is the eco-friendly choice for conscious shoppers. You’ll find sustainable fabrics, ethical production, and soft, feminine designs. The brand uses certifications like OEKO-TEX and GOTS, so you know your purchase supports fair and safe practices.

Key features:

• Sustainable materials

• Ethical manufacturing

• Soft, romantic styles

Standout products:

• Organic cotton bralettes

• Recycled lace briefs

• Eco pyjama sets

Size range: 8–18 (AU), cup sizes A–E
Price range: $45–$110
What makes it unique: You get beautiful lingerie that’s kind to the planet and your skin.

Triumph

Triumph is a trusted name for support and reliability. You’ll find classic styles, innovative fits, and a focus on comfort. Triumph offers a huge range of sizes, making it easy to find something that works for you. Their bras are known for lasting quality and everyday wearability.

Key features:

• Supportive, long-lasting bras

• Wide size range

• Classic and modern styles

Standout products:

• Amourette 300 Lace Bra

• Triaction Sports Bra

• Body Make-Up Soft Touch Bra

Size range: 10–24 (AU), cup sizes A–G
Price range: $30–$120
What makes it unique: You get dependable support and comfort, perfect for daily wear.

Choosing the Right Brand

Fit and Comfort

You want lingerie that feels good all day. Fit matters most because it affects how confident and comfortable you feel. Brands now use digital fit tools, like virtual fitting rooms and 3D body scanners, to help you find your perfect size. Some even offer fit quizzes online. When a brand gets the fit right, you see fewer returns and happier customers. If you shop online, look for brands with low return rates and positive reviews about comfort. This shows they care about getting the fit just right.

Tip: Try brands that offer easy returns or virtual fitting tools. You can test the fit at home without stress.

Style Preferences

Your style is unique, so your lingerie should match it. Some brands focus on bold, modern looks, while others offer classic or romantic designs. When you choose, think about what makes you feel your best. Do you want something simple for every day or something special for a night out? You can use these questions to narrow your choices:

• Do you prefer lace, satin, or cotton?

• Do you want bright colours or soft neutrals?

• Are you looking for sporty, sexy, or comfy styles?

A wide range of options can feel overwhelming, but focusing on your favourite features helps you decide.

Sustainability

If you care about the planet, check how each brand measures up. Many brands now share their environmental impact using clear indexes. Here’s a quick look at what to watch for:

Brands that score well on these indexes use safe materials and fair practices. You can spot these details on product pages or brand websites.

Budget

You want great womens lingerie without breaking the bank. Prices vary, so set a budget before you shop. Brands use different pricing strategies, from affordable basics to luxury pieces. Many shops adjust prices based on sales data and customer feedback. You can also find deals during seasonal sales or by joining loyalty programmes. If you plan ahead, you can get quality pieces at the right price.

• Track your spending and look for special offers.

• Compare prices between brands for similar styles.

• Use online reviews and market reports to spot good value.

Smart budgeting helps you enjoy beautiful lingerie that fits your needs and your wallet.

You have so many great options when it comes to finding the perfect fit. Each brand brings something special, whether you want comfort, style, inclusivity, or eco-friendly choices. Recent surveys show most shoppers care about comfort, body positivity, and brands that support social causes. You might love seamless, wireless bras or prefer bold, unique designs.

• Many brands now offer more sizes and skin tones.

• Eco-friendly fabrics and ethical production are on the rise.

• Online tools and virtual fittings make shopping easier.

Why not visit a few brand websites or try a fitting? You could discover your new favourite today.

FAQ

How do you find your correct lingerie size?

You can use online size guides or virtual fitting tools. Many brands offer quizzes to help you measure at home. If you visit a store, ask for a professional fitting. A good fit feels snug but not tight.

Can you return lingerie if it does not fit?

Most brands let you return unworn lingerie with tags attached. Always check the return policy before you buy. Some shops offer free returns or exchanges, which makes shopping risk-free.

Tip: Keep the original packaging until you are sure you want to keep your purchase.

Which lingerie brands focus on sustainability?

You can look for brands with eco-certifications like OEKO-TEX or GOTS. Here’s a quick comparison:

Is it safe to buy lingerie online?

Yes, it is safe if you shop from trusted websites. Look for secure payment options and read customer reviews. Many brands use encrypted checkout to protect your details. Always check for a padlock symbol in your browser.