Top 10 Sexy Lingerie Brands to Shop for in 2025

Top 10 Sexy Lingerie Brands to Shop for in 2025
Top 10 Sexy Lingerie Brands to Shop for in 2025
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You know that feeling when you slip into sexy lingerie and suddenly feel like you can conquer anything? That’s the magic of the right piece. In 2025, you want more than just looks. You look for brands that tick all the boxes:

  • Quality that feels amazing against your skin

  • Styles that match your mood, from bold to classic

  • Inclusive sizing and shades for every body and skin tone

  • Value for money, whether you’re after a treat or a splurge

  • Sustainable choices that make you feel good inside and out

Sexy lingerie isn’t just about appearance—it’s about how you feel, whoever you are.

Key Takeaways

  • The best lingerie brands in 2025 have style and comfort. They also care about everyone and the planet. There is something for every body and mood. Picking the right fit and style helps you feel good. Try many sizes and designs to see what you like. Comfort is just as important as how it looks. New fabrics and technology make lingerie soft and cool. They also give good support all day. Many brands have sizes for all people and many skin tones. This makes sexy lingerie easy for everyone to enjoy. Take care of your lingerie by washing it gently. Store it carefully so it stays nice and lasts longer.

Sexy Lingerie Brands

Rock Candy

Rock Candy makes you feel special when you wear their lingerie. The brand wants you to feel happy and confident every time. You can pick from bra sets, bustiers, corsets, babydolls, and chemises. Each item uses soft lace, shiny satin, or pretty embroidery. The Lace & Garter Set and Strappy Burgundy Harness Lingerie Set are bold and elegant.

Rock Candy thinks lingerie is like art you can wear. You can show who you are and feel feminine. Their multi-piece sets, like the Pastel Floral Sheer Lingerie Set, come with bras, garter belts, thongs, and stockings. These sets are great for special days or just to make any day better. You get free shipping if you spend over $130. You can return items within 30 days for an exchange. Shopping is simple and safe.

When you wear Rock Candy, you feel taller and more sure of yourself. It is not only about looking nice. It is about feeling good inside and out.

Product Type

Price Range

Lingerie Sets

$40-$120

Multi-Piece Sets

$60-$150

Accessories

$10-$40

Agent Provocateur

Agent Provocateur adds excitement and luxury to your underwear drawer. The Spring/Summer 2025 "Raw Power" collection marks 30 years of bold style. You will see French lace, silk, gold-plated chains, PVC, and crystals. The brand has classic, bridal, and kink-inspired designs. Each piece fits like a second skin and helps you show your true self.

This brand cares about everyone. Bras come in A to G cup sizes. Bottoms go from UK size 1 to 6. The "All Hours" collection fits many body shapes and is smooth under clothes. Prices start at £75 GBP, so you get luxury and choice.

Feature

Details

Bra Sizes

A to G cup sizes

Bottom Sizes

UK 1 to 6

Price Range

From £75 GBP (~$104 USD)

Savage X Fenty

Savage X Fenty, led by Rihanna, makes you feel noticed and important. The Puff Cherries collection has mesh and cherry details for Spring 2025. You will see bright colours and cool shapes that help you feel confident. Savage X Fenty uses real people of all shapes and skin tones in ads.

The brand has 40 shades of nude underwear, so you find your match. Social media is full of Savage X Fenty’s message of inclusion. You get sexy lingerie that feels made for you.

  • More size choices

  • Real, diverse models in ads

  • 40 nude underwear shades

  • Monthly picks for members

Bluebella

Bluebella is known for modern, fun, and elegant styles. You get trendy lingerie that is both affordable and good quality. The brand is popular with young, stylish people. Bluebella uses social media to build a group around confidence and self-expression.

Most Bluebella items cost between $34 and $84. Some are as low as $15, others up to $119. You can see the price range in the chart below:

Bar chart showing Bluebella lingerie product prices for 2025

You will find mesh bras and strappy bodysuits. Bluebella makes it easy to find sexy lingerie that fits your style and budget.

La Perla

La Perla is all about luxury and skill. The MAISON collection is made by hand in Italy with silk satin from Como. You will see old-style embroidery and hand-finished touches. Each piece is unique and elegant. La Perla’s white silk robes and off-white slips show the brand’s craft.

You get timeless beauty and modern style in every set. La Perla also cares about fair work and ethical making. If you want lingerie that feels like art, La Perla is for you.

  • Handmade in Italy

  • Old embroidery methods

  • Custom options

  • Special silk robes and slips

Honey Birdette

Honey Birdette wants you to try a new side of yourself. The 2025 collection has glow-in-the-dark lingerie, lace catsuits, and bold bras. You will even find paddles with Swarovski crystals and gold riding crops in some shops. The brand’s designs make you feel brave and curious.

Honey Birdette’s private salons in the U.S. have special, rare pieces. New collections come out often, so there is always something new. If you like daring, fancy lingerie, you will enjoy this brand.

Skims

Skims, started by Kim Kardashian, mixes comfort and sexiness. You get soft fabrics in the Fits Everybody lace thongs and bikinis. Bodysuits have wireless foam pads for lift and comfort. Skims adds fun details like tulle, bows, and sheer fabric.

There are limited-edition colours and bold looks, like red bralettes and heart corsets. Skims helps you feel good and comfortable, no matter your shape.

  • Soft, stretchy materials

  • Wireless support

  • Fun, romantic touches

  • Fits that boost confidence

Playful Promises

Playful Promises brings fun and choice to your lingerie. You can pick from DD+ Lingerie, Curve Lingerie, Wolf & Whistle, Bettie Page, and more. The brand has over 80 bra sizes and US dress sizes 4-24. Everyone can find something that fits. Popular styles are the Ramona set, Solar bullet bra, and Tabitha bra.

Playful Promises keeps prices low. Sale items start at $13. There are deals like $16 Steals and $32 Luxury Lingerie. Students get extra discounts through the Playful Student Hub. You get sexy lingerie that fits your budget and your body.

  • Over 80 bra sizes

  • US dress sizes 4-24

  • Sale items from $13

  • Student discounts

Intimissimi

Intimissimi brings Italian quality and skill to your wardrobe. You will find silk pyjama sets, lingerie, and knitwear. The brand uses cashmere, silk, and modal. Intimissimi gives you luxury at a good price and lets you customise.

Product Highlight

Details

Featured Product

100% Cashmere Long Sleeve Top

Key Materials

Cashmere, silk, microfiber, wool, linen, modal

Product Categories

Lingerie, knitwear, pyjamas, bridal underwear, shaping underwear, swimwear, beauty lines

Price Example

Bellissima Superior Comfort Push-Up Bra: $69.00

You can shop in stores or online. There are deals like "Buy 2 bras, get 3rd 50% off". Intimissimi makes it easy to find your best fit.

Lounge Underwear

Lounge Underwear gives you comfort and style together. You can buy lingerie, loungewear, activewear, and swimwear online. The brand has many sales, like up to 60% off for Black Friday. You get bundle deals, student discounts, and free shipping over $75.

Lounge Underwear takes many payment types, like PayPal, Klarna, and Afterpay. You also get free 60-day returns, so shopping is easy. The brand’s online shop means you can buy sexy lingerie from anywhere.

With so many brands, you can find sexy lingerie for your mood, body, and budget. Whether you want bold, classic, fun, or fancy, these brands have something for you in 2025.

What Makes Lingerie Sexy

Design

Design is the first thing you notice when you pick out sexy lingerie. You see bold colours, delicate lace, and clever cut-outs. Some pieces use sheer panels or embroidery to draw the eye. Others play with straps and shapes to highlight your best features. You might love a classic black set or want something bright and playful. The right design lets you show off your personality and feel amazing.

Tip: Try different styles until you find the one that makes you feel confident. Sometimes, a new design can surprise you!

Comfort

You want lingerie that feels as good as it looks. In 2025, brands use new fabrics and smart technology to make sure you stay comfortable all day. Here’s what you can expect:

  • Moisture-wicking and anti-bacterial fabrics keep you fresh.

  • Biomimetic materials adjust to your body heat for a better fit.

  • AI-driven virtual fitting rooms help you see how lingerie looks on your own 3D avatar.

  • 3D printing creates custom fits and reduces waste.

  • Some fabrics even have aloe vera or vitamin E to care for your skin.

When you find a brand that fits well, you’ll want to stick with it. Reviews and social media help you trust new brands and feel sure about your choices.

Inclusivity

Sexy lingerie should make everyone feel special. Brands now offer more sizes, shades, and styles than ever before. You can find pieces for every body shape and skin tone. Many brands use real people in their ads, so you see yourself in their products. This makes shopping feel more welcoming and fun.

Trends

Trends in 2025 mix old favourites with new ideas. You’ll see vintage lace, bold neon colours, and even glow-in-the-dark details. Designers love to experiment with fabrics and shapes. Social media helps you spot new trends quickly. You can try something daring or stick to timeless looks. The best part? You get to choose what feels sexy to you.

Choosing Lingerie

Fit

Getting the right fit makes all the difference. You want lingerie that hugs your body in the right places and feels comfortable all day. Start by thinking about your body shape:

  • If you have a pear-shaped body, high-waisted briefs flatter your curves. Avoid tight, low-rise panties that can make your hips look wider.

  • For apple-shaped bodies, highlight your shoulders and bust. Lingerie that cinches your waist, like garter belts or teddies, works well. Lace babydolls and shapewear also help you feel confident.

  • If your shape is more rectangular, look for pieces that add curves. Garter belts, teddies, and push-up bras create shape. Corsets or belted jumpsuits define your waist and make your legs look longer.

Always try on different sizes and styles. The right fit boosts your mood and helps you feel your best.

Style

Style lets you show off your personality. Some days you might want something bold and daring. Other days, you may prefer classic and simple. Think about the occasion. Everyday lingerie should be seamless and supportive. For special nights, you can pick lace, satin, or sets with extra details. Shapewear can help you feel more confident and enhance your natural curves.

Tip: Mix and match different styles until you find what makes you feel amazing.

Fabrics

Fabrics matter for both comfort and style. For daily wear, choose breathable and soft materials like cotton or modal. These keep you cool and comfortable. For special occasions, you might want luxurious fabrics such as lace, satin, or silk. These feel smooth on your skin and add a touch of glamour to your sexy lingerie collection.

Care

Taking care of your lingerie keeps it looking new and feeling great. Follow these steps:

  1. Separate your lingerie by colour and fabric before washing.

  2. Use gentle, pH-neutral detergents without bleach.

  3. Handwash delicate items like bras and lace. If you use a machine, put them in a wash bag and choose a gentle cycle.

  4. Dry your lingerie by laying it flat or hanging it up. Avoid dryers and direct sunlight.

  5. Store your pieces in a dedicated drawer or fabric bag to prevent snags.

  6. Rotate your lingerie so each piece has time to recover its shape.

Looking after your lingerie means you can enjoy your favourite pieces for longer.


You have so many choices when it comes to finding the perfect lingerie in 2025. Top brands stand out for their beautiful fabrics, flawless fit, and bold designs. Many focus on comfort, inclusivity, and eco-friendly materials. You can try new styles, enjoy soft fabrics, and see how technology makes shopping easier. Why not explore these brands and find what makes you feel your best? Your confidence starts with what you wear underneath.

Ready to refresh your drawer? Start your journey with a brand that speaks to you.

FAQ

How do you choose the right size for lingerie?

You should always check the brand’s size guide before you buy. Measure your bust, waist, and hips with a tape measure. If you feel unsure, look for brands that offer virtual fitting tools or customer support.

Can you return lingerie if it does not fit?

Most brands let you return or exchange unworn lingerie within a set time. Always read the return policy before you buy. Some brands, like Rock Candy, offer a 30-day exchange window for peace of mind.

What fabrics feel best for everyday wear?

Cotton and modal feel soft and breathable. These fabrics keep you cool and comfortable all day. For special occasions, you might want lace, satin, or silk for a touch of luxury.

Are there sexy lingerie options for all body types?

Yes! Many brands now offer inclusive sizing and styles for every shape. You can find bras, briefs, and sets designed to flatter your body. Look for brands that show real people in their photos.

How do you care for delicate lingerie?

Handwash your lingerie in cool water with gentle soap. Lay it flat to dry. Avoid tumble dryers and direct sunlight. This keeps your pieces looking beautiful for longer.

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