
You want a push up bra that gives you lift, comfort, and style without breaking the bank. In Australia, brands like Wonderbra, Berlei, Bonds, Triumph, and emerging names such as SKIMS and Marlies Dekkers stand out for their high ratings and strong reputations.
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A UK survey of 3,000 women ranked push-up bras, especially Wonderbra, as the top fashion innovation.
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Wonderbra made its mark in Australia as early as the 1960s and featured Australian spokesmodel Sarah O'Hare in a global campaign.
Fit, support, and availability shape your choice. Price and style matter just as much.
Key Takeaways
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Fit matters most when choosing a push up bra; it should feel snug without digging in or gaping.
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Comfort comes from soft fabrics, smooth seams, and gentle padding to wear all day with ease.
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Support is key, especially for larger busts; look for strong straps and firm bands to stay secure.
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Style and price vary widely; pick a bra that matches your personality and budget without sacrificing quality.
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Try different brands and styles to find the best fit and feel for your body and lifestyle.
Comparison Criteria
When you shop for a push up bra, you want to know what makes one brand better than another. These six criteria help you compare your options and find the best fit for your needs.
Fit
Fit is the most important factor. You need a bra that sits snugly on your body without digging in or gaping. A good fit gives you the right amount of lift and makes you feel confident. Many Australian women look for brands that offer a wide range of sizes and adjustable features.
Comfort
Comfort matters every day. You wear your bra for hours, so you want soft fabrics and smooth seams. Padding should feel gentle, not bulky. If you feel comfortable, you can focus on your day instead of your underwear.
Support
Support keeps everything in place. A quality push up bra lifts your bust and gives you shape. Strong straps and a firm band help you feel secure. This is especially important if you have a larger bust or want extra lift.
Style
Style lets you show your personality. Some women want lace and bold colours. Others prefer simple designs. You can choose from plunge, balconette, or strapless styles. The right style can make you feel special, whether you dress up or keep it casual.
Price
Price affects your choice. You want value for money. Some brands offer affordable options, while others cost more for premium features. Think about your budget and how often you plan to wear the bra.
Availability
Availability means you can find the bra when you need it. Some brands are easy to buy in local shops or online. Others might be harder to find in Australia. Check if your size is in stock before you decide.
Tip: Try on different brands and styles to see what works best for your body and lifestyle.
Push Up Bra Brands
Berlei
You find Berlei in many Australian stores. This brand focuses on comfort and support. Berlei offers a wide size range, so you can find a good fit. Many women trust Berlei for everyday wear. The bras use soft fabrics and strong bands. Some styles have extra side support for larger busts. Prices sit in the mid-range. You may notice that Berlei does not always offer the boldest styles. The designs look simple, but they work well for daily use. Berlei’s “Lift & Shape” push up bra stands out for its reliable lift and comfort.
Bonds
Bonds is a household name in Australia. You get affordable prices and easy access in most shops. Bonds bras feel soft and light. The brand uses breathable cotton blends, which help you stay cool. Bonds offers wireless push up bras, which suit you if you want comfort without wires. The size range is not as wide as some other brands. Some users say the support is lighter, so these bras work best for smaller busts or relaxed days. Bonds often releases fun colours and prints.
Triumph
Triumph has a long history in Australia. You see this brand in department stores and online. Triumph focuses on support and fit. The bras use quality materials and strong stitching. You find many styles, from classic to modern. Triumph’s “Aqua” push up bra uses water-filled pads for a natural boost. Prices range from mid to high. Some women find the sizing runs small, so you may need to try on a few sizes. Triumph often wins praise for durability.
Bras N Things
Bras N Things gives you trendy styles and bold designs. You find this brand in shopping centres across Australia. The brand offers a wide range of push up bras, including strapless and extreme lift options. You can choose from lace, satin, and bright colours. Prices range from budget to mid-range. Some bras focus more on style than long-term comfort. If you want a fashionable look for a night out, Bras N Things has many choices.
Calvin Klein
Calvin Klein brings a modern, minimalist look. You get smooth lines and simple shapes. The brand uses soft microfibre fabrics for comfort. Calvin Klein push up bras often feature light padding and seamless cups. These bras suit you if you want a sleek look under clothes. The price sits in the mid to high range. The size range is not as broad as some local brands. Calvin Klein stands out for its “Perfectly Fit” push up bra, which gives a natural lift.
Wonderbra
Wonderbra is famous for its dramatic lift. You see this brand in many global reports and surveys. Wonderbra’s “Ultimate” push up bra uses special padding and underwire to create a deep plunge effect. The brand focuses on shaping and cleavage. Prices sit in the mid to high range. Some women find the fit runs small, so you may need to try different sizes. Wonderbra often leads in innovation and remains a top choice for special occasions.
Marlies Dekkers
Marlies Dekkers offers unique, fashion-forward designs. You get bold straps and creative shapes. The brand uses high-quality materials and pays attention to detail. Marlies Dekkers bras cost more than most, sitting in the premium range. These bras suit you if you want to make a statement. The size range is limited, so you may not find your perfect fit. Marlies Dekkers stands out for its “Dame de Paris” push up bra, which features striking strap details.
Panache
Panache specialises in bras for larger busts. You find strong support and wide straps. The brand uses firm bands and quality fabrics. Panache push up bras give you lift without sacrificing comfort. Prices sit in the mid to high range. The styles look simple, but they work well for everyday wear. Panache’s “Porcelain Elan” push up bra is popular for its smooth finish and reliable support.
Sculptresse
Sculptresse is a sister brand to Panache. You get bras designed for fuller figures. Sculptresse offers wide bands, padded straps, and strong support. The brand uses soft, stretchy fabrics for comfort. Prices are similar to Panache, in the mid to high range. The styles focus on function over fashion, but you still find some pretty details. Sculptresse’s “Chi Chi” push up bra is known for its shaping and comfort.
Maidenform
Maidenform gives you affordable push up bras with a focus on shaping. You find light padding and smooth cups. The brand offers many styles, including wireless options. Maidenform suits you if you want a budget-friendly choice. The support is lighter, so these bras work best for smaller busts. Maidenform’s “One Fab Fit” push up bra is a favourite for its comfort and price.
Pleasure State
Pleasure State combines luxury with style. You get lace, satin, and elegant details. The brand uses high-quality fabrics and offers a good fit. Pleasure State bras cost more, sitting in the premium range. These bras suit you if you want something special for an event. The size range is not as wide as some other brands. Pleasure State’s “My Fit” push up bra stands out for its customisable padding.
Victoria’s Secret
Victoria’s Secret is a global leader in lingerie. You find a wide range of push up bras, from everyday to extreme lift. The brand uses soft fabrics and offers many colours and prints. Victoria’s Secret bras sit in the mid to high price range. Some women say the sizing can be inconsistent. The “Bombshell” push up bra is famous for adding up to two cup sizes.
SKIMS
SKIMS is a newer brand by Kim Kardashian. You get modern, minimalist designs and a focus on comfort. SKIMS offers wireless push up bras and uses soft, stretchy fabrics. The brand includes a wide range of skin tones and sizes. Prices sit in the mid to high range. SKIMS stands out for its inclusive sizing and seamless look under clothes.
Kayser
Kayser is an Australian brand known for affordable prices. You find simple styles and light padding. Kayser push up bras work well for everyday use. The support is lighter, so these bras suit smaller busts. Kayser offers fun colours and prints. Prices are budget-friendly, making this brand a good choice if you want value.
Best&Less
Best&Less gives you the lowest prices on the list. You find basic push up bras in many sizes. The styles are simple, with light padding and soft fabrics. Best&Less suits you if you want a budget option for daily wear. The support and durability may not match higher-priced brands, but you get good value for the cost.
Note: Market research reports show that brands like Victoria’s Secret, Triumph, and local names such as Kayser and Best&Less appear often in Australian consumer surveys. These reports use tools like customer satisfaction surveys and retail audits to track how well each brand performs. You see a wide range of prices and styles, so you can find a push up bra that fits your needs and budget.
Comparison Table

You want to see how each brand performs before you choose your next push up bra. This table gives you a clear overview. You can compare the main features at a glance. Use this guide to help you decide which brand matches your needs best.
Brand |
Fit |
Comfort |
Support |
Style |
Price Range |
Availability |
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Berlei |
Wide sizes |
Very soft |
Strong |
Simple |
$ |
Easy to find |
Bonds |
Limited sizes |
Light, soft |
Light |
Fun, casual |
$ |
Very easy |
Triumph |
Runs small |
Durable |
Firm |
Classic/Modern |
$-$$ |
Easy |
Bras N Things |
Good range |
Varies |
Moderate |
Trendy, bold |
$-$ |
Very easy |
Calvin Klein |
Limited sizes |
Smooth |
Moderate |
Minimalist |
$-$$ |
Easy |
Wonderbra |
Runs small |
Soft fabrics |
Extreme lift |
Plunge, bold |
$-$$ |
Moderate |
Marlies Dekkers |
Limited sizes |
High quality |
Moderate |
Unique, bold |
$$ |
Harder to find |
Panache |
Wide sizes |
Supportive |
Very strong |
Simple |
$-$$ |
Moderate |
Sculptresse |
Wide sizes |
Stretchy |
Very strong |
Functional |
$-$$ |
Moderate |
Maidenform |
Good range |
Light, smooth |
Light |
Simple |
$ |
Moderate |
Pleasure State |
Limited sizes |
Luxurious |
Moderate |
Elegant, lace |
$$ |
Moderate |
Victoria’s Secret |
Good range |
Soft, light |
Extreme lift |
Fashionable |
$-$$ |
Moderate |
SKIMS |
Wide sizes |
Stretchy |
Moderate |
Minimalist |
$-$$ |
Moderate |
Kayser |
Limited sizes |
Soft, light |
Light |
Fun, simple |
$ |
Easy |
Best&Less |
Good range |
Basic comfort |
Light |
Simple |
$ |
Very easy |
Tip: You can use this table to shortlist two or three brands. Try them on to see which push up bra feels best for your body and style.
User Feedback
Berlei
You often see praise for Berlei’s fit and support. Many women say the bras feel comfortable all day. Some mention that the band stays flat and the straps do not dig in. A few users wish for more stylish designs.
Bonds
You find Bonds bras soft and light. Many reviews highlight the breathable cotton. Some women with larger busts say the support feels too light. You may enjoy the fun colours and easy fit for daily wear.
Triumph
You notice Triumph bras last a long time. Many users like the strong stitching and firm support. Some say the sizing runs small, so you may need to try different sizes. The classic styles get good feedback for comfort.
Bras N Things
You see many women enjoy the bold styles and colours. Some say the push up effect works well for special occasions. A few users mention that comfort drops after long hours. You may find the fit varies between styles.
Calvin Klein
You get smooth lines and soft fabrics. Many reviews mention the bras feel gentle on the skin. Some women wish for a wider size range. The minimalist look suits those who want a sleek shape under clothes.
Wonderbra
You read about dramatic lift and shaping. Many users love the deep plunge effect. Some say the fit runs small, so you may need to size up. The bras work well for nights out or special events.
Marlies Dekkers
You notice unique designs and high-quality materials. Many women enjoy the bold straps. Some mention the price feels high. The fit suits those who want to make a statement.
Panache
You find strong support for larger busts. Many users like the wide straps and firm band. Some wish for more colour options. The bras hold their shape after many washes.
Sculptresse
You see praise for comfort and support. Many women with fuller figures feel secure. Some mention the styles look plain. The bras stay comfortable all day.
Maidenform
You get budget-friendly options. Many reviews mention light padding and smooth cups. Some women with larger busts want more support. The bras work well for smaller sizes.
Pleasure State
You find luxury fabrics and elegant details. Many users love the lace and satin. Some wish for a wider size range. The bras feel special for events.
Victoria’s Secret
You read about a wide range of styles and colours. Many women enjoy the extreme lift. Some mention sizing can be inconsistent. The bras suit those who want a fashionable look.
SKIMS
You see many positive reviews for comfort and inclusivity. Women praise the soft, stretchy fabrics and wide size range. Some mention the bras smooth out back and sides. The seamless look works well under clothes.
Kayser
You get simple, affordable bras. Many users like the light padding. Some women want more support. The bras suit everyday use.
Best&Less
You find basic styles at low prices. Many reviews mention good value. Some users say the bras wear out faster. The bras work well if you want a budget push up bra.
You may notice common trends in reviews:
Fit matters most. You want no cup spillage, straps that do not dig in, and a band that stays flat.
Comfort comes from soft, breathable materials and adjustable straps.
Durability links to quality fabrics and strong construction.
Regularly checking your size helps you keep the best fit.
Best For
Everyday Wear
You want a push up bra that feels comfortable from morning to night. Berlei and Bonds stand out for daily use. Berlei offers soft fabrics and a secure fit, so you feel supported all day. Bonds uses breathable cotton blends, which help you stay cool. Experts like Jane Newman recommend wire-free designs for comfort. The Lively All-Day Plunge No-Wire Bra also gets praise for its gentle lift and soft fabric. You can wear these bras under most outfits without discomfort.
Larger Busts
If you have a larger bust, you need strong support and a good fit. Panache and Sculptresse focus on these needs. Both brands offer wide straps and firm bands, which help you feel secure. Triumph also provides firm support with durable stitching. Experts suggest bras like the Le Mystere Infinite Possibilities for larger busts. This bra uses convertible straps and underwire for extra lift and shape. You get a smooth finish under fitted clothes.
Budget
You do not have to spend much to find a good push up bra. Best&Less and Kayser offer affordable options in Australia. These brands give you simple styles and light padding for daily use. Maidenform and Bonds also provide budget-friendly choices. Experts point to Calvin Klein Push Up Plunge Bra and Dobreva as affordable options with a flattering fit. You can find these online and in many local shops.
Style
You may want a push up bra that looks as good as it feels. Pleasure State and Marlies Dekkers stand out for bold designs and elegant details. Bras N Things offers trendy colours and lace for a fashionable look. Victoria’s Secret gives you a wide range of styles, from classic to extreme lift. Experts recommend seamless moulded cups for tight tops and plunging bras for low-cut dresses. Look for adjustable features and soft microfibre for comfort and a smooth silhouette.
Tip: Try different brands and styles to see which suits your needs best. Your perfect push up bra should match your lifestyle and make you feel confident.
You have many choices when you look for the best push up bra in Australia. Berlei and Bonds give you comfort for daily wear. Panache and Sculptresse offer strong support for larger busts. Best&Less and Kayser help you save money. Pleasure State and Marlies Dekkers stand out for style. Try on different brands to find your best fit. Check local shops or read more reviews before you buy.
FAQ
What size should you choose for a push up bra?
You should measure your bust and band size before buying. Most brands have size guides online. Try on different sizes if you can. A good fit feels snug but not tight.
Can you wear a push up bra every day?
Yes, you can wear a push up bra daily. Choose one with soft fabric and gentle padding for comfort. Make sure the straps and band do not dig in.
How do you wash a push up bra?
Hand wash your push up bra in cold water. Use mild detergent. Avoid twisting or wringing the bra. Lay it flat to dry. This helps keep its shape and padding.
Which push up bra works best for small busts?
You may like Wonderbra, Bonds, or Maidenform. These brands offer light padding and extra lift. Look for bras with adjustable straps and a snug band for the best fit.
Do push up bras look natural under clothes?
Most push up bras give a smooth, natural look under tops. Choose seamless cups and the right size. Try on the bra with your favourite shirt to check the shape.